Interaction is defined as the interaction and mutual influence of individuals or groups against each other. In social psychology, based on the concept of the American psychologist G. Mead, under the direct interaction means interpersonal communication (“the exchange of symbols”). As the most important features of Interaction refers to the ability of the subject to “take the role of another” and to adequately represent oneself, as he/she perceives the partner, the mutual influence of individuals or groups against each other as a kind of social dialogue.
According to the article, the main provision of the interaction theory G. Mead says: formation of I occurs in the context of relationships situations that are essentially a system of mutually oriented actions of the time-and inter-personal space (Morsella, 2005). The very concept of human’s self is formed in accordance with how the one is perceived by other people in the process of interaction. Interaction theory emphasizes the role of establishing control actions and relationships as a mechanism for the formation of personality. The main role is played by the orientation to “significant other” of behavior and how the one perceives the manifestation of a partner.
However, the interaction theory has a number of limitations. Interactionists ignore the historical context and socio-economic patterns, cause changes in society are looking for in the structure of personality. The presence of impulsive I is a prerequisite for the emergence of variations and deviations in the patterns of role behavior. These random variation and deviation patterns roles will eventually become the norm of new patterns of behavior and corresponding changes in the society. Changes in society are random in nature and are not subject to any laws, and their cause is the individual. The next limitation is connected with the misunderstanding of the interaction techniques used by partners. It also cannot be adequately explained where the one get the meaning to explain one or another symbol used by him/her to describe what the partners are talking about. The interaction theory also does not explain all kinds of behavior that can emerge during the communication and interaction processes, which are connected with consciousness and unconsciousness behavior conflicts.
Unlike the psychosexual view is to understand the functions of the component which carries out internal social control: Freud’s superego suppresses instinctive, subconscious beginning, and has reflexive interactions that are not overwhelming, and directs the actions necessary to achieve a successful social interaction. Personality (ego) in Freud – the field of the eternal battle between I and superego then interactionists personality (self) – this is the field of their cooperation. Interactionists primarily engaged in the study of the condition and behavior of the person required for successful cooperation with other people.
The leading idea of the concept of interaction theory is the idea of the development of the creative activity of the individual through the effective interaction as the basis for a more harmonious organization of the process of social and cultural interaction in the online environment.
The interaction theory can be effectively used both in the personal and professional life. Understanding of the motivations that managed by the person helps to organize and build effective communication with the use of different styles, motives, words combinations, etc. According to this theory, it is easier to understand what encourage person to behave in the define way, because: the more action is rewarded, the more often it is repeated; if in the past in a certain situation occurred reward, people tend to re-create such a situation; if the reward is great, the people are ready to spend more to get it; when human needs are met almost entirely, to a lesser extent, he/she tends to make efforts for the sake of meeting them.